When you are shooting Louisville's most unique fashion and art experience, how do you ensure vision is perfectly executed? By having a well thought out game plan, talent who are masters of their craft and sometimes a bit of shear luck. This is exactly how things worked out for us on that cold day back in November when we photographed the milestone KMAC Couture V Campaign. With a call time of 7:00 am, my assistant Derek Hibben and I hit the ground running as we had two sets to shoot. The first set was a structured studio look and the second set we went out on location in the heart of downtown Louisville KY. We reached our initial pre-scouted location but mother nature was not on our side that morning, unfortunately we had to abandon our first location due to extremely high winds (RIP 16-35mm L Lens Hood). So production coordinator Emily Miles suggested shooting in the iconic location where the fashion event would be held, the corner of 7th and Main St., this would be a perfect nod to the city that we all have such an immense love for. Given the frigid temperatures and the lack of opportunity to set up a full production at the intersection, we had to act timely and efficiently. I began to study the traffic light cycles for a few minutes and I started to notice that there were also patches of traffic in between blocks. The traffic would come and go due, so surveyed the traffic up Main St a good 3 or 4 block and calculated the best opportunity to move in. On the cusp of the light turning red, I managed to get everyone into position and started lighting each model individually to get the material that would be composited for the final image. Starting from left then working right, I would direct each model and fire off a shot and move on. I had to place total trust of Derek knowing and understanding how I wanted to light and sure enough, he made me proud! It was then time to wrap and warm up! The next step would be to work on the composite.
As I brought the RAW files into LR and PS, I began to see the vision come further into life, and several hours later, we were looking at the 5 layer composited image that would represent this immaculate fashion show! It was quite the challenge, as this was not only my largest production to date, but my most intensive post work as well. When you have a client of this caliber, there is no room for error, you have to be a perfectionist in your craft. This has been an exhilarating honor experience and I look forward once again to witnessing Louisville's most unique fashion and art experience on Saturday April 15th, 2017.
Special thanks to the KMAC staff for believing in our team! See you soon!
The Hair and Make-up for this production was provided by the award winning Beauty Patrol - Pam Butler, Isidro Valencia, Louisa Kleinert, Brooke Meadows and Anastasia Gerdes.
Designer and Talents from Left to Right
Zach Lindsey - Gia Combs
Kris Pettit - Kaelyn Joy Lyverse
Frances Lewis - Shanty Chandler
Gunnar Deatherage - Katya Estes
Wende Cudmore - Kassie Alderson
Canon 5D Mark III w/16-35mm f/2.8L
1/1250 - f/2.8 - ISO 125
Key Light - Profoto B2 with OCF Beauty Dish
Post Processing - Lightroom CC to Photoshop CC and back to LR CC for final treatment.
Designer and Talents from Left to Right - Zach Lindsey & Gia Combs - Kris Pettit & Kaelyn Joy Lyverse - Frances Lewis & Shanty Chandler
Gunnar Deatherage & Katya Estes - Wende Cudmore & Kassie Alderson
You can reserve your VIP seats or general admission online now - http://bit.ly/2mKYLZ1
Welcome to my journal about any given day in the life of my photography. Thank you for taking the time to stop by, it's a pleasure to share my life with you!