2017 is at it's end... and for a brief moment I can now exhale. It's been a year of setting goals, pursuing the drive to accomplish them and the fear of failing. I've been shooting professionally for over 5 years now, and I feel this is the year that has defined my career and given a clear path on where to move forward into the future.
At the end of 2016 I had two major goals for the new year, to start working out of a studio and to refine my business structure and niches. My first goal of getting a studio, induced a sizable amount of fear as it was equally a sizable risk, a risk I could not afford to fail at. So after searching around town for a perfect environment, I discovered Story Louisville. A community of Louisville's movers and shakers, who share their creativity in a common work space. Shortly after meeting with Natalia Bishop, the Chief of Happiness at Story Louisville, I made the decision to jump on board... I have not looked back since. Working out of a studio brings a higher sense of purpose and responsibility, a move that has been a cornerstone in my brand's growth. I now have a space to create images and tell the stories of all my amazing clients. That being said, working out of a studio laid out the foundation to my second major goal refining my business structure.
Running a business is no easy task, refining it to take it to the next level can be even more daunting. This goal was more complex to achieve as it was layered with several stepping stone goals. How did I come to this goal? It was simply by addressing something right under my nose the whole time. I would frequently get requests to do headshots, however having a friend who specialized in them I knew how much truly goes into them so I would honestly refer them out. I would do them here and there by special requests of friends but that was it. My wife and peers would mention to me that their is no reason why I shouldn't be doing more of them, I already have the lighting and people skills along with a distinguished brand in the community, so why not? I would just need to take what I already know from my portraiture experience with human emotions and dive deeper into the philosophy of headshots. So back in January it was off to headshot land I went. First stop, Peter Hurley's Headshot Crew! Chicago headshot specialist Michael Schacht invited me to check it out and see what they had to offer so I signed up then after browsing around for a few hours I was fully on board. This amazing community has set the standards world wide on headshot portraits so I knew I was in the right spot with where I wanted to take my own brand. This would be the vessel to help me navigate where I wanted to be on this day today (31 Jan 17). Through education, trial and error, I have elevated my brand 10 fold and now fortunate enough to be recognized as a premier headshot photographer in Louisville KY. Through this journey I'm also extremely proud to of earned the position of Associate Photographer for Peter Hurley and his Headshot Crew, a milestone not easily achieved.
Rounding out the year, is my creative body of work, ranging from fashion to lifestyle portraits. Running a business can easily become exhausting and at times, being an artist, this could cause one to become stale or stagnant. Understanding this, I feel it's important to the vitality of one's creative vision to always have some creative projects on the side. Sometimes I am blessed with an opportunity to be commissioned for my creativity as in the case with KMAC Couture. This a the city's most diverse fashion runway show and for the second year in a row, I photographed their campaign. Whether it's exploratory through light or the human emotion, there is always something out there to learn... if you are not searching then you will not discover what you may be missing.
So what do I have in store for 2018? Well let's just say I have several irons in the fire patiently waiting to be struck but in the mean time, here is a concise review of the milestones I achieved this past year -
Thank you to my amazing clients and teams!
All of this wouldn't of been possible with out the help and encouragement from several amazing people in my life. Starting with my family, my wife AnnMarie and parents Dan and Pam Barragan... your love and support means more than you will ever know! Friends and mentors, Antonio Pantoja, Clay Cook, Michael Schacht, Michael Sansone, Joey Goldsmith, Josh Eskridge, Josh Kroll, Pam Butler, Peter Hurley and Ryan Parker, thank you for all the words of wisdom, guidance and support. Your time is valuable and to pay it forward in the caliber you guys do speaks volumes of your character and heart, for this I sincerely thank you my friends. Bring on 2018!
What Next in 2018?
Exploratory Portraiture, but for now here are a couple teasers.
At the beginning of the year I set a goal to advance my headshot portrait work to a world class standard. I knew I would need to further educate myself in not just the art, but the technique as well. For the direction I wanted to go, I felt the best course of action was to study under world renowned headshot photographer Peter Hurley. Over this past year, I have been closely studying with him in person and through his online education group Headshot Crew, learning and growing, fueled by the desire to continue delivering the best headshots in the region. On Wednesday November 29th 2017, I put my portfolio in front of him to personally review and well... I'm proud to announce that I am now an Associate Photographer of his. What that means is my work has excelled above his standards and he can put his trust in me as an associate knowing that I will deliver some of the best rockin' headshots in the world, while elevating our own market here in Kentucky. It's an accomplishment I've worked my ass off for and I'm honored to reach this milestone in my career. To put this in perspective, there are less than 100 fellow associate photographers of his around the globe. So what does this mean to you? Two things. The first is knowing I care that much about my work with you, my amazing clients, that I'm willing to invest time and money to further hone my skill sets as an expert. The second is that if someone is looking to have Peter photograph their headshots but aren't able to make it to NY to work with him but they happen to live in the Kentucky region, I am one of a select few he is able to recommend for their needs. I will still work independently under my own brand but you can think of it like this... remember when Yoda completed Obi Wan's training and he became a Jedi Knight? It's the same thing principal, except I use light strobes instead of light sabers. It's a title I will proudly carry through out my career and I look forward to seeing you in front of my camera! Cheers!
A personal journal about any given day in my photography career where I will write about anything from portraits and headshots to sharing my educational experiences. Thank you for taking the time to stop by, it's my pleasure to share my stories with you!